Collaborative Excersize 11.5.15

The ad appeals by having the picture of the puppy who is very cute and by asking the question Will you be my miracle? This communicates to the audience that they can help. Also, 60 cents is bolded, which shows how easy it is to help the animals. This appeals to reader's values because for only 60 cents  a day, why wouldn't you want to help these animals. We feel that the ad is targeting the general public, but if ASPCA was trying to target specific groups of people, they could change the animal and the text depending on their purpose. In another medium, the ad would not be as effective because you would not be able to see the picture of the puppy, which is the main focus point of the ad.


   This ad is irritating because it is for a fast food restaurant but she is eating a salad and a diet Coke. Also, her clothing and the position she is in does not apply to what the product is. It is sexist and demeaning because if she were a man, she would not be posed the way she is. You can barely tell what the ad is for because she is the main focus. The ad is trying to be sexual, but it is not appealing. If it were changed to appeal to a different audience, a different celebrity would be used and they would not be in a bed. The focus would be on the actual product vs who is representing it.

Old Spice Ad
The ad is meant to be funny and make you laugh. It is very fast paced and the man is very confident. At the end, it has the same sound as in every Old Spice commercial to make you remember the product. For a different audience, the dialogue would be different and he wouldn't start by saying "hello ladies". The ad would not be as effective if it were a print ad because there would be no dialogue, comedic timing, and as much detail. Overall, we thought it was funny and it gave the audience a positive impression of the product.

Works Cited:
Hershey, Dillon. "Pet Euthanasia." You and the World Blog Post #1. Science Leadership Academy, 29 Nov. 2012. Web. 05 Nov. 2015.                                                  

"Kim Kardashian Plugging Carl's Jr. Chicken Salads." RSS. N.p., 22 Dec. 2009. Web. 05 Nov. 2015.                         

"Old Spice: "The Man Your Man Could Smell Like." YouTube. YouTube, n.d. Web. 05 Nov. 2015.